There are many sources online available for a person to express themselves, and for companies to promote their business to new people. Some of these outlets include blogs, or even person to person websites such as Facebook. A newer website that lets people really get creative is Squidoo, where people can write articles on specific topics and even post pictures and videos. To really make the most of this website, there are a few simple tips to creating and marketing great Squidoo lenses. A lens is the page that a person makes. The way to create one is really easy and there’s a step by step process that anyone can use. However, it’s how a person uses it that makes or breaks the lens. The first thing any successful lens needs is a catchy title. It doesn’t have to be flashy, exactly, but it should appeal to the people who would be interested in the lens. If the lens is about cute cuddly cats, then the title could be “Cute Kitties Snuggling Together.” The keywords will also be important to help people find that particular lens, so they should be good phrases to describe the lens. The attachments that go along with a Squidoo lens are also key factors in attracting people. Fun or interesting videos make great additions, especially videos that are already popular. Having a popular video on a page will help people find that particular lens when they search for the video. It’s an easy way to boost the lens’s popularity by using the popularity of something else. The same might apply for photos or new articles that can be either placed directly on a page or linked from the lens. Of course a lens can fall into a variety of categories and having a lens in the wrong category can be its downfall. A person can follow all of these tips and still not have a well marketed lens because it’s in the wrong place.